About

The Team Behind the System

The future of marketing is not more tools. It is a system that actually runs.

AIMAR was built by marketers who have done this for real — across 100+ projects, five continents, and two decades of B2B SaaS and services growth. We built the system we wished every founder had from day one.

20+

Years of B2B marketing expertise behind every decision AIMAR makes

4.8/5

Rated by founders from the US, UK and Europe

100+

Projects across SaaS, services, AI, fintech, and voice technology shaping our expertise

Why We Built AIMAR

We believe the gap between a great idea and a thriving business should never come down to marketing budget. Every founder, regardless of team size, stage, or resources, deserves a system that builds their strategy, runs their marketing, and compounds their results week after week. AIMAR exists to make that the standard. Not the exception.

 

Leadership

Sonya Trivedi
Founder and CEO
Sonya has nearly 20 years of experience leading GTM strategy, demand generation, and growth across B2B SaaS and AI companies, including Google Assistant and Moodle, the world’s most widely used open-source LMS. She also brings six years of experience in conversational AI, working with organizations of all sizes, from early-stage startups to global corporations. A second-time founder, Sonya previously built and scaled a service business, delivering over 100 projects across four continents. At AIMAR, she combines deep marketing and sales expertise with hands-on product building, shaping the company’s strategy and product around the real challenges small businesses face as they grow.

Bhushan Trivedi
Founding Strategy & Operations
Bhushan has 15+ years of experience building and scaling technology-driven businesses across energy, climate, and social impact. He founded Piconergy in India, where he facilitated access to clean, affordable, reliable energy for the underserved, and built the sourcing, manufacturing, distribution, and after-sales operations around it. He has also led the development and scale-up of major carbon-financed projects across Asia and Africa. At AIMAR, Bhushan brings his experience in strategy and operations, helping turn complex ideas into scalable systems and supporting the company’s mission to make sophisticated marketing capabilities accessible to small businesses in the US and Europe.
Alexis Pellek

Alexis Pellek
Strategic Growth Partner, US Market
Based in the New York area, Alexis Pellek supports AIMAR's growth as a Strategic Partner for the US market. With extensive experience in content and communications, Alexis brings a blend of creativity, strategic insight, and storytelling expertise to the team. As a small business owner herself, she understands the importance of compelling narratives that engage audiences, working with clients worldwide on writing and voiceover projects that capture attention and drive action. Curious and committed to continuous learning, Alexis explored generative AI through independent study and by collaborating with a global team to develop an AI Assistant project for the mental health space.

What changes when your marketing finally has a system behind it.

"Working with AIMAR completely changed how we approach marketing and client acquisition. We went from relying primarily on referrals to having a strategic approach that puts us in front of the right decision-makers consistently. The growth in visibility has been remarkable - but what matters most is that we are attracting qualified clients who value our expertise in executive search and leadership development."
Irena JotevaManaging Partner, HILL International Bulgaria
"AIMAR cut the time I spend on marketing by more than 80% every week. I know exactly what to do, when to do it, and why it matters."
Katherine ClausenFounder, Your Empowered Solutions
"Working with AIMAR was exciting and straightforward - it met all of our needs. The platform delivers a highly detailed and structured marketing plan with strategic activities, execution timelines, and step-by-step workflows. A clear, actionable roadmap tailored to our business. Sonya personally walked us through the entire strategy and made sure it aligned with our goals - an excellent marketing specialist with a genuinely empathetic approach. We highly recommend AIMAR for any founder looking to build a serious marketing strategy."
Dobrian and AlexCo-Founders, Toddlr

Ready to stop carrying your marketing alone?

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