About the company

DIGI PAY is the premier specialized conference platform and community focusing on digital payment solutions across banking, finance, investment, insurance, e-commerce, fraud prevention, cybersecurity, and anti-money laundering sectors. The event serves as a crucial networking hub, attracting over 500 senior executives from financial institutions, fintech companies, cybersecurity firms, regulators, and policymakers from Bulgaria and international markets. DIGI PAY uniquely bridges the gap between banking, fintech, cybersecurity, and regulatory sectors, delivering focused expertise on secure payment ecosystems, fraud prevention, and regulatory compliance in Southeast Europe and beyond.

The challenge

DIGI PAY was seeking new opportunities to scale its impact throughout Central and Eastern Europe but lacked a structured approach to achieve this expansion. The conference organizers wanted to increase brand awareness, build stronger market credibility, and drive higher website traffic to establish DIGI PAY as the definitive knowledge hub for digital payment professionals. Without a proper marketing strategy in place, the team struggled to identify which initiatives would generate both immediate results and support long-term growth objectives. They needed clear direction on which marketing activities would most effectively reach their specialized audience of financial and technology decision-makers.

The solution

DIGI PAY partnered with AIMAR to implement their Accelerate system, a comprehensive marketing solution designed to provide both strategic direction and practical execution support. The collaboration began with the development of a detailed Marketing Strategy Document that included expert review and insights specifically tailored to DIGI PAY and the events industry.

The company used AIMAR to conduct thorough research to produce a complete marketing ecosystem analysis for DIGI PAY, including Marketing Channel Analysis to identify the most effective platforms for reaching financial executives, Brand Positioning to differentiate the conference in a competitive market, and development of detailed Buyer Personas to better understand the needs of potential attendees. AIMAR also completed Competitor Analysis, SWOT Analysis, and Industry Analysis to provide context for strategic recommendations.

The partnership delivered an Expert-reviewed 90-Day Content and Campaign Plan that outlined specific marketing activities designed to generate immediate results while building toward long-term goals. As part of the process, DIGI PAY’s team participated in a focused Strategy Session with a Lead Marketing Expert to align on priorities and clarify implementation questions.

Beyond strategy and plan development, AIMAR provided 90 days of platform access and deployed their GrowthPilot Agent to handle weekly execution tasks, ensuring that the plan moved from concept to reality. This allowed DIGI PAY to implement sophisticated marketing initiatives without requiring additional marketing staff or overwhelming existing team members.

Results

The implementation of AIMAR’s Accelerate system transformed DIGI PAY’s marketing approach and delivered tangible outcomes for the conference organizers. The team gained clear direction for next steps and specific strategies to boost revenue for upcoming conference editions.

With AIMAR’s guidance, DIGI PAY identified and focused on new growth-generating strategies that aligned with their unique position in the digital payments conference space. The marketing roadmap provided confidence to prioritize activities that would deliver the greatest impact, eliminating wasted effort on less effective channels.

With GrowthPilot Agent, DIGI PAY’s team dramatically reduced execution time by generating content types and copy that aligned perfectly with DIGI PAY’s brand voice and professional standards. This allowed the conference team to maintain consistent communication with potential attendees, speakers, and sponsors without diverting resources from core event planning activities.

The strategic approach to marketing is expected to strengthen the conference’s credibility in the financial technology sector, positioning it to become the go-to gathering for payment professionals in the region.

“AIMAR’s Accelerate system gave us a clear roadmap for growth combined with practical support for implementation,” said Raya Lecheva, Founder of DIGI PAY. “Their strategic insights helped us identify our most valuable marketing opportunities. We now have both the direction and the means to establish DIGI PAY as the definitive digital payments conference across Central and Eastern Europe.”

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